托福英語口語范文：廣告技術(shù)說服消費者

　　引言：對于正為托福考試熬夜備戰(zhàn)的小伙伴們來說，攻下口語大關(guān)刻不容緩。接下來小編根據(jù)話題內(nèi)容給大家分享一些托福英語口語范文。

　　2016年托�？谡Z題目：廣告技術(shù)說服消費者

　　Task6

　　話題：In a mass media class, professor talks about certain techniques in advertising to persuade consumers.

　　托�？谡Z范文:

　　論點1：Direct route.

　　例子1：If a car is really energy efficient that it runs on electricity or small amount of gasoline, in advertisement, they will use facts and statistics to compare themselves with other cars, the consumers can have a pretty good sense on the functions. This is direct approach or direct route.

　　論點2：Indirect route

　　例子2：If a car is ordinary in functions, has no other obvious advantages, in advertisement it will be showing a group of people smiling and laughing, driving themselves to the beach, this is a technique that relates the car with happiness. Using associations and connections other than facts and hard evidence, is indirect route.

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